Find your program by answering a few quick questions, so JoAnne knows exactly where to start.

About you
Tell JoAnne about your organization
Two minutes now means a sharper, faster first conversation.
Step 1 of 6
Does your organization operate a virtual sales line?
This helps us determine if Virtual Sales Development is relevant for you.
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Step 2 of 6
Where is your biggest performance gap right now?
Select the one that feels most urgent.
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Step 3 of 6
What does your current training infrastructure look like?
Be honest — this helps us identify the right starting point.
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Step 4 of 6
Which group needs the most attention?
Select all that apply.
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Step 5 of 6
What does success look like for your organization in 90 days?
Select the outcome that matters most.
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Step 6 of 6
How ready is your organization to commit to a development program?
Honest answers get better results.
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Rather just talk?

Skip the assessment and message JoAnne directly. Tell her a bit about your team and what you’re working toward, and she’ll take it from there.

Before We Talk

Common Questions

Quick answers before the conversation starts.

How long does an engagement typically last?

Real performance improvement takes time. Most engagements run a minimum of 90 days, because meaningful, lasting change does not happen in a single visit or session.

Do you work with single sites or multi-site organizations?

Both. JoAnne works with single-site operations and multi-site organizations across the vacation ownership industry. Every engagement is scoped to the specific needs of the site or sites involved.

Do you come on site?

Yes — every engagement kicks off in person. JoAnne comes to your location for the initial visit to meet your team, observe your operation, and establish the foundation the program is built on. Ongoing sessions are then conducted virtually, keeping development consistent and momentum high without requiring weekly travel.

Do you work with both Action Line and InHouse operations?

Yes — and both matter. JoAnne understands the full sales operation. InHouse is her specialty and where the highest conversion opportunity lives, but she works across the entire sales and marketing floor.

Are you available nationally?

Yes. JoAnne travels for on-site kickoffs, and the ongoing virtual development works the same anywhere so national clients get the full program, not a lighter version. Location is not a barrier; results are the priority.

What if we just need help with one specific topic or concept?

That is a conversation worth having. While JoAnne’s core programs are designed for sustained engagement, she is available for custom facilitation on specific sales and marketing topics. Reach out and tell her what you need.

How many organizations do you work with at a time?

JoAnne keeps her client roster intentionally small. Every organization she works with gets her full focus. Availability is limited.

Why JFK Performance?

JoAnne Fiorenze Kelley has been at a closing table continuously for 25+ years. She is opening a playbook built from real production in today’s market, against today’s objections. She sees your floor, your people, and your systems all at once and builds from what already exists. The industry calls her the Fixer. The people who have worked with her will tell you she genuinely cares about the results and about the people producing them.

Turning potential into production

Ready to find out what your floor is really capable of?

JoAnne Fiorenze Kelley works with a select number of organizations at a time. If you’re serious about turning potential into production — let’s talk.

WORK WITH JOANNE